The internet is buzzing with many current trends in our generation. Social networking is one of the most commonly used sites online. Millions of people utilize a variety of social media sites regularly. It is so widely used that for many individuals, it is the first element they check when they awaken and the last one they check before going to bed.
These social media platforms can be accessed from any device with an internet connection. Cellphones, computers, and tablets are among them. Some of the most popular social media platforms people use are Twitter, Facebook, Instagram, and Snapchat since they enable people to share their thoughts, pictures, and videos. Knowing that there are so many users on these platforms is a huge advantage for many businesses, big or small. With this in mind, having a specialist to manage social media marketing campaigns for your business will surely do wonders for your company.
However, how do you use social media to boost your business efficiently? What practices can you keep in mind when using specific platforms? We understand all your concerns, so we have taken the time to gather all the top given tips by our social media team to help you out. Check the information below to know more!
Tip 1: Plan Your Social Media Strategy
There are various social media platforms you can choose from to help your business strive. Among these platforms are Facebook and Instagram since most Malaysians from different age groups use both of these platforms. Although creating an account and setting up your page is easy as one click, you need to establish a proper plan when using social media.
You need to remember that every successful business strategy begins with a good plan. You can utilize social tools for free but the effort and time involved still indicates an investment in your business.
Without a proper plan, you don’t have a clear goal of your aims and what you’re trying to achieve. You might end up being unorganized and lose your way throughout the process. This means you won’t correctly know if you’re getting the return of investment you need. With this in mind, be sure to take your time in creating a sound and organized plan to achieve efficient results.
Here are some start-up elements for your plan that you can do:
- Set up social media objectives and goals you want to achieve.
- Make a social media calendar to help you know what content to post at a specific time and date.
- Conduct background research on your competitors and come up with ideas to rise above them.
Tip 2: Choose The Right Social Media Platform For You
Don’t assume right away where your target market spends their time online if you don’t thoroughly do research. Your instincts may lead you to believe your target Gen Z uses TikTok and Instagram, so you should skip Facebook. But several studies show that nearly a quarter of FB users are aged 17 to 24. Therefore, before choosing which platform you want to establish your business, you must conduct proper background checks and data analysis. For more information, you can read this guide on choosing the right social media channels for your business.
If you’re selling your products and services to baby boomers, social media might not really seem like a top priority, but it actually is. Among the top social networks for boomers are Facebook and Pinterest. In addition, many adults over age the of 65 are the platform’s fastest multiplying audience segment.
Tip 3: Always Build a Good Relationship With Your Consumers
Many businesses assume that just because you’ve established a good social media profile, you don’t have to do anything else anymore. One unique benefit social media marketing gives to local businesses is that it enables you to interact directly with your customers and followers. Thus, you can build good business relationships over time, increasing the chances of higher sales.
Most Malaysians use social media platforms to research brands and see how they are before they make a purchase. They will see your page reviews, posts, and photos, along with how you handle your followers.
When people engage with your content or ads, it’s good to engage back. Doing so will help build trust and gain you some following. As followers like and share your content, you can rise up in the social media algorithms, gaining free and more exposure.
Tip 4: Mention Your Customers in Your Stories and Posts
Among the popular way you can show off your company is by mentioning the people who have bought your products or service on your page and stories. When someone purchased your product, you can ask them to mention you in their posts for a discount on the next purchase. Not only will this make your customer feel happier with you, but you can gain relevant exposure. Friends of your customers will be able to see your product and will spark an interest in them.
Furthermore, you can take a screenshot of their post and share it to your page or stories while attaching a “Thank You” message. With this in mind, when a customer tags you in their Facebook or Instagram Story, you’ll get a notification, so be sure to reshare it. It’d be totally an easy win-win!
Tip 5: Pay Close Attention to Current Trends When Using Social Media
We’re not telling you to hop on every trend that goes viral. Don’t start following each of them crazily. However, it is a great idea to pay close attention to trends in social media, so you can deeply understand what your target market is looking for. Doing so will also help you determine which trends should you implement into your page too. This allows you to create accurate content that attracts customers over time.
Social media is a powerful platform that can help you expand your local business and rise up to the top. By following all these given tips, we’re confident that you can achieve all your business goals with no setbacks. Although it isn’t a rapid result, it will surely be worth it over time!
Pui Teng has extensive experience in Digital Marketing mainly focus on lead generation, social media marketing, content marketing, and e-commerce.