Many people who’ve been running a successful company for years all know that every business needs a social media presence. It doesn’t matter if you’re operating a local small shop or a big nationwide company; social media is indeed an essential part of your business marketing strategy if you want to rise up among competitors.
Social media platforms such as Twitter, Facebook, Instagram, and LinkedIn help you connect your business with potential customers, increase brand awareness and boost your leads and sales. Although having a company website is essential, too, nothing beats the result of being in social media since this is where many people spend most of their time.
We understand how hard it is to handle your business’s social media, which is why it is a great idea to hire a social media marketing team to grow your online presence.
Considering the huge role social media plays in your business, it’s good to be aware of the mistakes many company owners commit. Having this knowledge can help you create a full-detailed plan to avoid or counter such issues when the situation arises. Check out below for a better understanding!
Not Being Aware of How Important Social Media is
You’d be surprised to know that many business owners don’t fully understand how vital social media is. Over 3 billion people worldwide are using social media, whether through their phones, tablets, laptop, or computers.
Social media is where a lot of people find their comfort; it gives you the freedom to watch the videos you like, interact and chat with loved ones far from you, read news about the happenings in the world, share your thoughts, post pictures and even watch TV shows you like.
Therefore, many people spend their time browsing through their social media, including potential customers, which you can promote your product and services to them.
If you don’t acknowledge social media or fail to see its importance, you won’t be able to come up with a good marketing strategy to help boost your business. You’d be a step back from your competitors, causing you to lose customers, leads, and sales.
Solution: To ensure you and everyone under your team get the proper knowledge of how social media works, it’s good to set up training and talks to broaden your mind on this platform. Not only will doing this give you a better understanding, but it’ll also help you quickly obtain ideas for a good marketing strategy!
Not Consistent on Social Media
Among the most common mistakes most businesses make, especially SMEs (Small Business Owners), are not giving their total commitment to social media. For example, your team creates an outstanding Facebook page for your pest control company. They add in all the needed details, information, services you offer, and pictures to help make the page look attractive.
However, after a few months, you stop or forget to give updates. Consistency is the key to grow your brand on social media.
Failing to post regularly on social media will make your audience forget about your brand. It isn’t enough to just supply the information and wait for people to reach out.
You need to keep on sharing a relevant post that would encourage customers to seek your service. With just a simple status update, a greeting to your customers, or posting pictures that promote your brand, you’re sure to reach potential clients in no time.
Solution: To make sure your social media pages are never forgotten, hire an excellent social media management team who can timely monitor and update your pages even when you’re not around. The team you establish must all be experienced in this field, so they’ll know which and which not to post! For more information, check out this post on social media tips for local businesses.
Implementing Too Much Automation
It’s good to have an automation feature that schedules your content time to be posted automatically, even without you pressing the “post” button. However, as helpful as it may seem, it can have some downsides. Although we mentioned above that it’s good to update your page with new content constantly, some automated apps give about 15 updates within just 10 minutes!
People, especially those following your page, would find this annoying and unfollow you if they keep spamming their feeds up. Furthermore, Facebook might notice this behavior and might even suspend your page. With this in mind, be sure that you don’t go way over automation and use it only when you think it’s needed.
Solution: Always show caution when using automation that posts content on your different social media profiles out there. If you send out an excessive number of posts at once, it’ll be too spammy for your audience. It’s best to use applications that offer to schedule depending on the purpose you intend it for.
You have complete power over your posts when you schedule them. Automation denotes that the app is in command. As a result, make wise use of automation and always be careful!
Leveraging On Too Many Social Media Platforms
It’s a common thought to assume that you’re ensured to get more customers and increase sales just because your business is available on all the social media platforms.
There are numerous popular social media platforms that people use, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. If you decide to hop on all of these social networks, you’re sure to have a hard time unless you’re willing to spend a fortune to have a different team manage each platform.
To get the best out of social media, it’s good to do one step at a time and focus on one social media platform before hopping into another. Here’s an article on which social media channels to get more customers.
Solution: When you have a team or plan to do social media management on your own, be sure that you pick one first and master how it operates. Don’t think that you need to be everywhere because what truly helps your business is how well you can handle a page. You can start off with using just Facebook and once you’ve got the hang of it, proceed to another platform such as Twitter.
When running a business, mistakes and issues can arise, but that doesn’t mean it can’t be prevented. Be sure to properly analyze this guide and keep our given information at heart; this will surely help you and your business in the long run!
Pui Teng has extensive experience in Digital Marketing mainly focus on lead generation, social media marketing, content marketing, and e-commerce.