A social media target audience is the group of people that comes in the category of potential clients/ They are most likely to use your product or service. This audience may be based on several factors, including age, gender, education, location, interest, or job title. These are the people that have the tendency or attraction to use your product.

The first stage of outlining the guidelines for your social media marketing is to identify your target audience. To sell your product to the customers, you must understand your customers or potential clients first. Usually, the content that is created on social media solely targets potential customers because it is practically not feasible to create content that is for everyone. Moreover, creating social media content for everyone may not bring in the desired results as well. Therefore, it is very crucial to create the right content for the right people.

It is essential to understand that you can reach a wide audience, but you cannot target everyone through social media. So, it is very helpful to understand your target audience, and after knowing them, you can outline your marketing campaign through social media.

Finding your target audience is not that complicated. It is just the process of narrowing down your aim to the right people while expanding your reach to a greater mass. This aim will be able to achieve through research based on different questions and points. These points are further defined below for your better understanding.

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Use the Right Social Media Platforms

We all know that Facebook, Instagram, and Twitter are the most used social platforms worldwide. There are millions of people having accounts on these sites and are among the daily users that give some time looking at the content shared on these sites. What you need to understand that social media marketing is not just limited to these sites only. Your target audience might be present on any other platform in bulk. By creating a social media marketing campaign on that particular platform may bring some extra-ordinary changes to your business model. Check out this post on which social media to get more customers.

Moreover, it is not practical to create an account on every social platform because the chances are that your target audience might not be using all the platforms. Also, it is very complicated to manage such a greater volume of platforms as it requires a lot of your time and investment. Thus, you need to select the platforms that could give you the most benefits and higher ROI.

What you need to understand is that people with similar minds like to stick together. They might be on the same page in terms of social media. Identifying your target audience will make things much simpler and easier for you. For example, 62% of people having age between 18- 29 are using Snapchat among other apps. So, if your business targets an audience between these ages, it would be very beneficial for you to create a marketing model on this particular social site.

Testing on Using Different Posts on Social Media

post on social media

You must try to post different types of posts on social media. In this way, you will know about the customer response and the features that they find the most innovative and useful in your products. Moreover, if there is any issue that they face regarding your product, they can convey their problems through this platform, which will help you in understanding their concerns and counter them.

You can create polls to get feedback on different topics that relate to your product. This how you will know better about your target audience. Also, ask questions to the customers. These questions provide a personal touch to the customer, and they can sincerely answer the questions that will benefit your company in the longer run.

It is observed that visual content attracts more people. Many customers are more likely to notice the post if there is an artistic picture with some decent colors in it. In a fraction of a second, our mind tells us to read the post if this is the case. You can also visually use some quotes to attract your target audience and to motivate them to use your service or product.

Study Your Competitors on Social Media

One of the most common practices used by businesses is looking at their competitors. By doing this, you will understand the methods used by them to invite the target audience. You will understand the platforms that they use to gain customers and the tricks that are most beneficial.

There may be several competitors, and you can even compare them with each other for your better understanding. After comparing, you can conclude that what type of platforms, methods, posts get the most response from your target audience. Even by looking at the competitors, you can gain insights to improve your own product to a better level than others by providing features that are missing in your competitors’ product.

You can also have an idea of the hashtags that are in trend and even used by the target audience. Other than that, it will also provide some basic information about your target audience’s age, job title, professions that will help you in understanding the techniques to allure the audience to your advantage.

Pro Tip: If you want to study your competitor’s Facebook ads to get inspiration and ideas for your next campaign, you can follow the following steps.

Step 1: Visit your competitor’s Facebook Page

Step 2: Search for “Page Transparency” and click on “see all”

Facebook Page Transparency

Step 3: Click on “go to ad library”

ads library

Step 4: You can now study the Facebook ads that is currently running by your competitors.

competitor facebook ads


The above discussion provides knowledge of the target audience and how you can find it. You need to put in some well-researched efforts to gain the desired outcome you want. You need to make sure that your target audience notices your product or service. Not every person needs your product or service, so it is better to invest money only in the target audience. You will get better ROI in less time. The above-listed methods could be helpful in finding your target audience. You can use these methods to identify your target audience.

Pui Teng Yoo
Pui Teng Yoo

Pui Teng has extensive experience in Digital Marketing mainly focus on lead generation, social media marketing, content marketing, and e-commerce.