As social media continues to evolve, your company’s social strategy should be evolving with it. In this blog post, we’ll outline 6 ways that you can future-proof your company’s social media strategy so that it will take the lead in any new trends and opportunities on the market.
Many companies have been unable to keep up with changes in industry standards due to their unwillingness or inability to adapt their current strategies for a changing landscape. If you want your business to thrive, continue growing, and stay competitive in today’s economy, read on!
This blog post is full of tips for how you can future-proof your company’s social media strategy so that it will take the lead as new trends and opportunities arise.
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Don’t Rely on a Single Social Network
The most common mistake made by companies is relying too heavily on one platform for social media. This can lead to a loss of followers when the company leaves that platform or having weak engagement on posts simply because they are only seen by those who follow you there.
Imagine having your entire social media strategy tied to one platform- what happens if you are banned or lose followers? You’ll be left out in the cold without a solid plan.
Don’t place all of your eggs in one basket!
Instead, use sites like Facebook and Twitter as well as networks for specific industries (e.g., LinkedIn) so you can reach a wider audience and future-proof your social media strategy.
A great tip that you can implement in your strategy is to promote content from other networks on social media. This will increase the audience that sees your posts and generate more engagement across all of your channels.
Commit to the Long Game
You should focus on the long-term, and not just on short-term wins. Social media is a marathon, not a sprint.
How to future proof your company’s social media strategy? Commit to the long game!
Most companies focus too much of their time and energy into activities that will directly lead to short term success: contests, promotions, posting on social media.
But the truth is, these short-term wins can’t be sustained and will only lead to a fizzling out of your social media efforts.
So what should you do? Commit to the long game! Focus on building relationships with people who may one day become prospects or leads for your company.
Focus on Relationships With Your Leads
You should focus on building and maintaining relationships with your leads. This will allow you to share valuable content, which they would be interested in reading.
Engage With Your Audience
If you have followers who are active on social media, make sure that you engage them when possible. You can do this by replying to their messages or commenting on posts so that you can get your name out there.
Share Useful Content Regularly
Make sure that you share useful content on social media in order to engage with the audience, and make them want to follow your page or visit your website. This will also help generate traffic for your company’s site.
Be Active on Social Media
In order to have a successful social media strategy, you should be active on the platform by posting regularly. This will also allow your followers to get in touch with you and ask questions that they may not know about.
Build an Email List
You should always focus on building your email list because this is the backbone of any social media campaign. By building a list of audiences, you can reach them with news, promotions, updates, and other valuable content.
You should use a few different methods to build an audience and convert them into subscribers for your newsletter.
In order to entice people, you can offer free lead magnets in exchange for their emails (for example: white papers, eBooks, free webinars).
You can use a quiz to generate a list of potential subscribers. Usually, the quiz will ask for an email address and then send them lessons on how to do something or other as they progress through it. Besides that, it ‘s a good way to get potential customers’ contact information.
Social Media Sweepstakes
You can run a social media sweepstakes to get potential customers onto your list through giveaways and prizes that they will want (for example: you could offer them the chance to win a free Amazon Kindle).
A great tip that you can implement is to offer a discount or coupon code to those that subscribe!
Build a Brand
It is important to have a strong, consistent brand for your company. This will help people remember you and make it easier to find your content on social media platforms like Facebook or Instagram.
A great tip to build a brand is to start a blog. This is a great way to share your company’s story and interact with the public who may not be aware of you yet.
If you’re wondering how to get started with your social media strategy, we recommend taking a look at this blog post. We’ve compiled some key insights and tips on developing an effective future-proof social media strategy for any company in any industry. At the end of the day, it’s all about knowing what works best for you and your business goals – but these pointers will help you find that sweet spot sooner than later!
Pui Teng has extensive experience in Digital Marketing mainly focus on lead generation, social media marketing, content marketing, and e-commerce.