You’ve probably heard of On-Page SEO and Off-Page SEO. But what are they, exactly? And how do they work together to help your website rank higher in search engines like Google? Let’s take a look at the basics of both types of SEO so that you can get started with your own strategy.

What is On-Page SEO?

Onpage SEO is the foundation of your website’s SEO. Onpage SEO is the process of optimizing a web page for search engine rankings. Think of On-Page SEO as the way to optimize your content and site for search engines. On-page optimization includes keyword usage, meta tags, internal linking structure.

It’s basically stuff that you can do on your site to get it ranked better.

Title Tags

SEO Title Tags

Title tags refer to the text that appears on the webpage. The most important thing about your title tag is to make it concise and descriptive so you can optimize for search engine keywords while keeping your audience in mind.

You’d need to be mindful that you don’t have too many words in your title tag. You want to make sure that the user has an idea of what your article is about and what keywords they should be searching for without having to read a bunch more words. Keep the title tag to 65 characters of less because any more and the user won’t be able to see it in search engine results.

You want your title tags to provide enough information for what you are writing about while also being succinct, so write a readable one without going overboard with keywords that will clutter up the headline.

Meta Descriptions

Meta Descriptions

Meta Description is a short piece of text that is shown below the browser’s title bar when someone previews your website in a search engine.

It should describe what visitors will find on their visit to your site, and can also be used for keyword research.


Headings helps search engine like Google to understand what the content is about and also helps readers understand what each part of the article means.

We suggest you to use only one Heading 1 on a page and multiple Heading 2 or 3 to make your content SEO-friendly.

URL structure

For URL structures, it’s important to use the keywords in all places possible.

However, do not go change all the URLs in your website if they’re already publsihed and indexed on Google.

We suggest you to consult our SEO specialist in Malaysia before you decide to change your entire URL structure.

Alt text for images

Alt Text Image

Alt Text is used by screenreaders to describe images for the visually impaired. The text should be a concise description of what is in the image, without being too long or wordy.

When writing an alt attribute for any image, the following should be included:

  1. A concise description of what is in the image.
  2. Alternate text that describes any important information for screenreaders.

Fast-loading pages, or page load speed

Fast loading site is a major factor to ranking high on Google. Site speed matters, and it’s important for you to minimize your site loading time.

You can use Google tool called PageSpeed Insights **to get a score that shows how well your site is performing.

There are a few ways to improve your site’s speed:

  • Use a fast web server
  • Minimize your CSS code size
  • Minimize your JavaScript code size
  • Organize and compress all of your site’s images

Mobile Friendliness

Mobile friendliness means that the web page is easy to read and navigate with a touch screen device such as an iPhone or Android phone. It is important because the growing number of users who access the Internet from their smartphone or tablet.

You might be wondering if your website is mobile-friendly. You use this tool by Google and paste your URL to check if your site is mobile-optimized.

Mobile Friendly Test

Page content

The content on your pages should be relevant to your site’s goals. This means that the content should provide proper information, answer questions, and solve problems for users of your website. You need to use keywords effectively throughout each page in order to increase its chances of appearing higher in search engine results pages (SERPs).

You can use SEO tools like SurferSEO to calculate the number of words on your pages.

The content should be concise and to-the-point, but it still needs to have a certain degree of readability.

When writing your content, make sure you use keywords in a natural way, not stuffing or repeating them unnecessarily.

The most important thing is to make sure that your content answer users’ questions and provide them with the information they need.

Internal Linking

Internal Linking is a way to link your content together. It is good for SEO because it makes the website more navigable and easier to read, which in turn will make it rank higher on search engine results pages (SERPS).

Internal Linking

When adding internal links to your content, there are a few things you should keep in mind:

  • First and foremost, be sure to link keywords where appropriate. For example, if the article is about SEO best practices for long-form content, make sure that any links within the post point back to other articles on related topics.
  • Additionally, it’s important to link internally to other pages on your site. This will help users navigate the website and find what they are looking for more easily.
  • Internal linking is one of the best On-Page SEO strategies you can employ, as it helps search engines understand that all content within a website relates back to each other, and therefore boosts rankings with relevant keywords.

Schema Markup

Schema is a way to search engine optimize your content by adding extra information for crawlers (and people who use screen readers) about what your page is about so they know the kind of data they will find on it and how to present that data most effectively.

You can use schema markup to help search engines understand and show your content in the ways that matter most.

For example, if your webpage contains recipes, you could specify that with schema markup for the type of content on this page.

What is Off-Page SEO?

Off Page SEO is the use of links and mentions on other websites to help boost your rankings. Off Page SEO is one of the most influential factors in a website’s ranking, making it an important factor for marketers to consider when developing their content strategy.



The biggest aspect in Off-Page SEO is backlinks. Backlinks are links from other websites that point to your website and influence the ranking of your site on search engine result pages (SERPs). They can be internal or external, but they typically refer to other sites within a similar niche market as yours.

There are many techniques when it comes to getting backlinks.

Guest Posts

A guest post is a great way to generate links from high authority sites with minimal effort on your part. There are many blogs that accept submissions for their site as long as it’s within the parameters of what they write about.

Outreaching To Relevant Webmasters

You can write a good quality article about your niche market and then reach out to the webmasters that are in charge of websites within that same field. You can offer them an insightful article on their subject, or you could ask them if they’d be willing to post a link back to your site at the bottom of one of their articles.

Business Citations

Business Citations

Business citations is another form of link building method. You would create a business citation for your site with the same address and phone number.

The idea is that people will see these citations on other sites, so they’ll feel more inclined to trust your site with their business. Example of business directories are Yelp, Google Places and Yellow Pages.

Tip: Make sure when you’re creating your business citations your NAP (Name,Address,Phone Number) is consistent to make sure that your business is found across the web.

NAP is short for Name, Address and Phone Number. The term NAP came about because these are the three pieces of information that most directories will require in order to list a business on their website or online directory.


We hope you’ve found our guide to on-page SEO and off-page SEO helpful for your marketing strategy. Remember, the key is to have a well structured website that includes all of the different elements we discussed here in order to rank at the top of search engines when people are looking for services like yours. If you need more help with this process or want someone who can improve your rankings even further than what they already are, contact us today!


Pui Teng Yoo
Pui Teng Yoo

Pui Teng has extensive experience in Digital Marketing mainly focus on lead generation, social media marketing, content marketing, and e-commerce.