There are many SEO mistakes that can hurt your website.
You might be making these common SEO mistakes without realizing it.
This guide will show you the most common SEO mistakes so you can avoid them.
P.S. Need help with SEO? Check out our SEO services here to learn more how we can help you to grow your business online.
Ignoring search intent
Search intent is what the searcher is looking for on Google. This means that they are either trying to find a product, service, or information about something in particular. And depending on what their search intent is, you need to tailor your content to provide them with an answer and help satisfy their query.
Google favours content that is satisfying the searchers intent, and in turn, that content is ranked higher than other sites. Most businesses failed to take into account the searchers intent and they are ranking for keywords that do not match what their content is about.
To know how to rank higher in Google and satisfy the searchers intent, you need to understand what their search is about. This means that you have to take a look at your competition on the first page of listings and see how they are optimized for those keywords.
Duplicate Content is one of the most common SEO mistakes
This can happen when you publish content with a piece of text that’s already published on your site or in an external article.
To check if your site has duplicate content, you can use a tool like Copyscape Web Crawler tool
To avoid this mistake in the future, make sure to write unique content and check if there is any duplicate content.
Some businesses try to use as many keywords in their content as they can. This is called “keyword stuffing” and it’s not a good idea. This is because using too many keywords in one blog post can cause your content to look spammy.
When using keywords, use them in a natural way that makes sense with the rest of your content.
If you are using too many variations of one keyword, try to use LSI keywords instead. These help search engine bots better understand what kind of information is on the page.
You can use a tool like SurferSEO to know the keyword density, word count, and LSI keywords on your page.
Skipping Title Tags & Meta Descriptions
Title Tags & Meta Descriptions are a crucial and often misunderstood SEO part of your content. These two basic pieces of information are the face that search engines see when it comes to your blog post, so no matter what you have in store for them they can’t be neglected!
The most common mistake people make with title tags is having too many words.
The optimal length of a title tag is 50 – 60 characters or less. If you’re too close to the character limit, try removing unnecessary words until it fits.
Meta descriptions are a little different than title tags when it comes to length and content.
The optimal length of a meta description is 150 – 160 characters or less. If needed, remove unnecessary words as well in order for your blog post to fit within the limit.
To fix this, add a clear call to action in your meta description to encourage readers to click on the link and visit your blog.
As for the SEO title tags, you want to include your company name and a relevant keyword in the title tags.
The optimal format for SEO Title Tags is to add your Main Keyword at the front with the Brand Name.
For example, an SEO Title Tag for a blog post about common SEO mistakes would be as follows:
Common SEO Mistakes and How to Avoid Them (This Company Name).
Broken Links happens when a hyperlink in a webpage is no longer available.
It can happen for many reasons:
- The target website moves to a new location
- A webpage is deleted from the server where it’s hosted
Broken Links can negatively impact SEO because they prevent users from clicking and viewing content.
To prevent this, you can check broken links by using tools such as ScreamingFrog and then replace the broken links with updated URLs.
We suggest you do a technical SEO audit every quarter to make sure your website has no broken links.
Not Updating Outdated Content on Site
No one wants to read outdated content.
If you have old posts on your blog that are no longer relevant, update them with new information and ditch the old post so people don’t stumble upon it when they’re looking for what you’ve written about more recently.
To fix this, go over your blog posts and update the ones that are outdated.
Not Optimizing Your Website For Mobile
We are living in a world where more and more people are using mobile devices to access the internet.
It’s important that your website is mobile-friendly to make sure that your audience can easily access your content.
If your website is not optimized for mobile, it’ll have a negative effect on how people perceive the quality of your business.
To make sure that your website is mobile-friendly, you can use tools like Google Mobile-Friendly Test.
If you’ve been struggling with SEO, it may be because of one or more common mistakes that are hard to avoid. Here are the most frequent pitfalls we see businesses fall into time and again – and how to fix them! We hope this blog post has helped shed some light on what can go wrong when implementing an SEO plan for your business.
Don’t let these simple mistakes get in the way of a successful campaign – make sure you don’t commit any of these errors today! What did you think about this list? Do you have any additional tips for avoiding these mistakes? Let us know by commenting below!
Pui Teng has extensive experience in Digital Marketing mainly focus on lead generation, social media marketing, content marketing, and e-commerce.