Images are undeniably an important part of the social media marketing process. The easiest way to make your content stand out and grab people’s attention is by using images.
And the best part?
Images don’t have to be expensive or difficult to produce!
In this blog post, we will discuss how you can use images to enhance your content and increase awareness for your brand on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
P.S. Need help with marketing your brand on social media? Contact us to learn more about our social media marketing packages.
Understand Which Social Media Images Resonate
The first thing is to understand which images resonate with your target audience. If you know that they prefer text-based content, then it may not be the best idea to bombard them with pictures from your latest trip abroad or an attractive new pair of shoes you bought.
You must know which images work best for your target audience.
There are a few things to keep in mind when using images:
- The dimensions of the image. For example, you need to make sure that an uploaded picture is big enough for people’s screens or it can be cropped later on so people will see it as intended; if they’re reading from their phone, it is best to upload the picture in a vertical orientation so that it can be seen without turning their screen sideways.
- The file size of the image; if you want to use more than one image, make sure each is at least 100kb or less and no larger than 500kb for optimal viewing experience across devices.
- Make sure that all the images you upload on social media are at the same dimensions.
- Be mindful of copyright, too; it’s important to own your images or have permission from the owner for any image you publish online as well as give credit where necessary (for example, if an image was shared on social media by someone else and has been edited).
A pro tip that you can use it that you can use for your images is to make sure that you are in the right mindset when shooting, editing, or selecting them, and be mindful of what they communicate.
Create different images for each social media platform
You need to use different images for each social media platform.
- Use the best quality photos that you have, images with fewer people in them and images without text if possible (text can be distracting).
- If it’s an event or date-specific post then use a photo taken at the actual event on that day; this will give your followers something new to see about your brand so that they don’t feel like they are seeing the same thing over and over.
- Another tips is that you should also consider the size of your images.
- The best image sizes for social media are: 320×320 pixels (Instagram, Pinterest), 600×600 pixels (Facebook, LinkedIn) and 1024×1024 pixels (Twitter).
- Posting high-quality photos will improve people’s engagement with you on these platforms.
Have a goal for each image posted on Social Media
Each image you upload on social media should have a goal. This will help you create more effective posts for your followers.
- If the photo is of an event, then it should be to get people excited about attending that specific one.
- If the photo links back to something you’re selling or promoting, it’s meant to sell and promote those items/services so that your followers are able to see it.
- If the photo is of a person, then you’re trying to get people excited about who they are and what they do.
- These photos will help increase your followers’ engagement with your posts while also increasing their interest in whatever you have going on!
Pro Tip: Don’t try to cram too many different goals into one image. It can quickly turn visually confusing and no longer have the same effect as when it only had a single purpose.
Always keep your audience in mind
When creating new images for your content, keep in mind the following:
- Who is this for? Is it a customer or someone on social media?
- What are they looking at right now?
- What do they want to see next from you? This will help them find you again. (i.e., subscribe to weekly blog posts)
If you aren’t sure what images to use, you can just send an email to your audience to ask what content they want to see, or you can post a survey on social media.
You can also check out what content other people are posting on social media by searching for them or their company.
We’ve provided a few tips on how to use images in your content and social media so you can take advantage of the power this element has. And as always, if you want help making these ideas work for you or need any other marketing strategy advice whatsoever, please don’t hesitate to reach out!
Pui Teng has extensive experience in Digital Marketing mainly focus on lead generation, social media marketing, content marketing, and e-commerce.