You have a great looking website. You have spent months planning, designing and creating it to be exactly what your customers need.
Now how do you get them to visit?
Whether they come from search engines like Google or social media sites like Facebook, there are 7 components that every successful digital marketing campaign needs in order to generate revenue for your business.
Develop a Clear Marketing Strategy
Before you start promoting your business online, you must first establish your goals. This will allow you to plan the best strategy for reaching them and create a roadmap with specific milestones to measure success.
Developing a clear marketing strategy is the first step in any successful digital marketing campaign, as it will help you understand what strategies work best for achieving your organization’s goals.
Once you have set your goal, the next step is to decide how you want to reach that goal. Is it through more customer engagement, building authority or generating leads?
The answer will depend on your company’s long-term goals and the current marketing environment. Some companies might be able to benefit from a different strategy than others depending on their resources and desired outcome that they’re looking for.
For example, a company looking to generate leads might want to invest more in their “email marketing” strategy while a company that is trying to build authority may need to focus on content creation and social media strategies.
P.S. If you need help to develop a clear marketing strategy, you can always hire a reputable digital marketing agency to help you out.
Define Your Target Audience
The next step is to define your target audience. This means knowing who is most likely to purchase your products and services.
A company should identify its target audience by:
– Who they hope will use the product or service
– What lifestyle/demographic information about potential customers (age range, household income, marital status)
– Where these persons reside (city and region of interest)
For example, a company selling green cleaning products would want to identify the type of people who are most likely to purchase their services.
The target audience might be young mothers living in Kuala Lumpur.
When you determine your target audience. This will help the company better determine its marketing and advertising strategies.
The target audience should also be kept in mind when writing blog posts or creating social media content. The goal is to reach as many people who are likely interested in what you offer as possible.
Create a Marketing Content Plan
Now you know who’s your target audience, you need to figure out what to say.
This is where a content plan comes in.
It’s not enough just to take the time to figure out who your audience is: you need to know what they want, and how often they’ll be looking for new information on that topic…
What frequency should I post? If you aren’t sure how often your audience will be checking in, you can post a variety of times to see what works best.
If posting more than once a week is too taxing on your time and resources but less frequent postings are not enough for each day, try doing two posts per week.
Some great ideas for types of content include blog articles, video content, Instagram stories.
It is best that you break up your content into categories.
This will make it easier for people to find the information they are looking for and keep them engaged with you on social media channels.
It is also important that you set a schedule for when these posts go live so that followers know what time of day or week they can expect new content from your business.
Here are some important tips to take note of for content planning:
- Make sure to keep the content relevant and on topic with your brand’s values.
- Don’t offer posts for sale, or go into a lot of detail about products without driving traffic back to your store page in some way.
- Keep your posts short and sweet, with a clear call to action or offer at the end.
- Make sure that you are posting content related to current events in order to keep people interested in what you have to say on social media.
- Try not to post more than two pieces of content from one marketing campaign in any given week.
Build an email list of potential customers and subscribers
Most digital marketing experts will agree that building an email list is important. This is because it will give you a list of people who are interested in your company and what it offers.
An email list is also valuable for increasing customer loyalty to the brand. This can be done by sending regular emails containing information about new products, special deals, and coupons.
Here are some tips to build an email list of relevant subscribers.
- Start a blog where you post content that is relevant to your readers.
- Create an email opt-in form on your site with the right call to action.
- Include social media icons to encourage people to follow you and share posts they like on their timeline or page respectively.
- Include newsletter signup at the bottom of your posts.
- Offer occasional subscriber-only discounts, launches, and giveaways exclusive to email subscribers.
A rule of thumb in email marketing is that you can only promote your own product or service in every third email.
Another strategy to increase sales is lead nurturing, which involves sending useful content that entices the recipient to contact you with their needs.
Lead nurture campaigns are effective because they allow your company to build relationships with potential customers while providing them helpful information and offers without an expectation of immediate return on
Use social media for lead generation
You can use social media to generate leads by running advertisements.
By running ads on social media such as Facebook, you can target consumers who are interested in your products or services.
If you’re running a lead generation campaign with Facebook ads, make sure to include a link that will take users away from the social site and onto your own website for them to fill out the information about themselves so they can be contacted by you later on.
This is an important step because it will allow you to collect key information about your potential customers such as their contact info and what they’re interested in.
Converting these leads into sales can be done by sending them helpful content or offers that are relevant to the ones they showed interest in through social media ads.
Track conversions from digital marketing efforts
It’s important to track conversions because it tells you how your investment is paying off.
A good conversion rate (often considered to be anything over .01%) means that the digital marketing campaign was successful in generating leads and driving them towards a sale or some other desired goal.
The lower this number, the less effective the campaign has been at converting visitors into customers.
There are a variety of tools to track conversions, including Google Analytics.
You can also import your data into a spreadsheet or use website visitor tracking services such as Hotjar.
If you’re using an email marketing provider, some will allow you to see how many people opened the email and clicked on links in those emails.
Monitor the competition to stay ahead of trends in your industry
You need to monitor the competition to stay ahead of trends in your industry.
Researching what type of content and marketing messages are working for them will provide you with insights that set a new baseline for performance and measure future success against it.
For example, if you’re in the e-commerce industry, it’s a good idea to monitor your competitors’ email campaigns.
This will help you figure out how often to send emails and what types of content to share on social media.
Don’t forget about researching the competition when developing marketing messages or creating new products!
In this post, we’ve explored 7 components of a successful digital marketing campaign.
We hope you found it informative and will be able to use these ideas in your own company strategy!
If not, please let us know below in the comments section, or feel free to reach out through our contact page.
Pui Teng has extensive experience in Digital Marketing mainly focus on lead generation, social media marketing, content marketing, and e-commerce.